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CAREER

Marketing UA Specialist (Junior/Middle)

Location: Vietnam
Employment Type: Fulltime Contract

Job Description

Conduct market research and user analysis, develop marketing plans for Mobile App products.

Execute advertising campaigns on platforms such as Google Ads, Facebook Ads, TikTok Ads, Unity Ads, etc.

Analyze and evaluate advertising and product metrics, optimize advertising effectiveness, and drive high-quality user acquisition.

Prepare reports on campaign performance and propose strategies to improve advertising and product performance.

Generate creative ideas for the Video editor team.

Conduct A/B testing and continuous optimization to improve advertising effectiveness and increase app installations.

Perform tasks related to App Store Optimization (ASO) to optimize game/App visibility on app stores.

Requirements

Knowledge

Minimum 1 year of experience in running advertising campaigns on networks such as Google Ads, Facebook, etc.

Good English communication

Proficient in using analytics tools such as Google Analytics, Adjust, Sensor Tower, etc.

Knowledge of ASO is a plus

Skills

Good at mathematics

Advanced Excel skills

Experience in using marketing tools

Experience in using tools to analyze data

Fluent in English

Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks

Experience in using project management tools & framework

Other requirements

Data-driven mindset

Eager to learn and ready to apply new knowledge/skills

Passionate in gaming industry and digital marketing

Carefulness and detail-oriented

Optimize and automation mindset

Highly self-motivation and self management

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